García, Ramírez, Rodríguez and Hernández are just some of the surnames set to appear on U.S. Coca-Cola bottles as part of a new campaign celebrating Hispanic heritage month across the States.
Buyers of the soft drink will be able to temporarily tattoo their surname onto parts of their body, celebrating their heritage.
Under the hashtag #OrgullosoDeSer, thousands of U.S. residents have reacted to the new commercial, provoking discussion over whether Coca-Cola is pro Donald Trump.
Trump’s comments against Mexicans and the U.S. Latino population has been met with disgust, as media outlets across Latin America are hitting back against the politician for his racist remarks. Twitter users have had a mixed response to the commercial:
— Mimi Arriaga (@MimiArriaga) September 12, 2015
“A beautiful campaign by Coca-Cola.”
— cesar cajete (@ccajete) September 13, 2015
“ByeByeTrump” another user tweets.
Trump: what next?
Rewind back to 2012 when Trump tweeted that coke drinks were a problem as part of the U.S. obesity epidemic:
I have never seen a thin person drinking Diet Coke.
— Donald J. Trump (@realDonaldTrump) October 14, 2012
The Republican candidate has purchased news channel NBC’s 50 percent stake in the Miss Universe beauty pageant competition, making Trump the 100 percent owner, Univision reports.
He tweeted news of the acquisition:
Just purchased NBC’s half of The Miss Universe Organization and settled all lawsuits against them. Now own 100% — stay tuned!
— Donald J. Trump (@realDonaldTrump) September 11, 2015
The contest has been transmitted and produced by NBC in Costa Rica since 2002.
Current Miss Costa Rica Brenda Castro has recently begun English lessons in time for next year’s competition, despite Costa Rican channel Telenoticias refusing to send Castro due to Trump’s xenophobic comments.