MIAMI casts a spell on anyone who visits; from the sparkle of its turquoise waters to the glitz and glamor of its Hollywood star-infested streets and the electric hum of the city at night time, it’s not difficult to see why the coastal paradise is a hotbed for luxury tourism.
Upmarket stores, restaurants and bars pull in a slew of deep-pocketed tourists and high-profile personalities. Rightfully, five-star hotels are also capitalizing on the thriving market by way of sprawling holiday homes on prime real estate, as well as five-star resorts overlooking glistening ocean waters.
Among them is Loews Miami Beach Hotel, an oceanfront property and a beloved iconic South Beach resort. Its attractive setting and a recent US$50 million renovation have made it one of most sought-after hotels in the city.
After the redesign, each of its 790 guestrooms and suites have been transformed to create soothing spaces inspired by the sand and sea. Modern, smart functionality is also prioritized so that guests can be on the pulse even when basking on their balconies, chilled beverage in hand.
If traveling with kids, the oceanfront suites are equipped with private balconies looking out to the best-looking stretch of South Beach. There’s plenty of space for kids to run as well, in addition marble bathrooms with a walk-in shower.
If you’re after something a bit more decadent, the hotel’s second tower, the historic Art Deco St. Moritz building, houses redesigned rooms decked out with wall-length art pieces. Even if sleeping in a large hotel, the rooms in this tower make for a boutique experience tinged with Art Deco glam.
Renovation works also brought about five new F&B outlets, including Lure Fishbar, the hotel’s signature restaurant featuring heaping seafood platters and local dishes that pay homage to South Beach culture. The speciality oyster bar sees freshly shucked morsels served as they are or ever-so-delicately dressed.
The hotel is also proud to collaborate with local vendors to give guests a true taste of the destination with a program called Flavor Miami. These include Miami bee apiary Bee My Honey, small-batch coffee roasters Panther Coffee, craft production brewery Wynwood Brewing Co, and local creamery Azucar Ice Cream Company for homemade Cuban ice cream.
The newly redone oversized pool is one of the hotel’s most prized features. Guests have direct access to pristine beaches and the stunning boardwalk of South Beach is an Instagram-worthy setting for a morning yoga session and evening beach (moonrise) stroll. If you’re so inclined, the hotel can organize a range of water sports for you.
It’s also worth checking out SOAK where daybeds and cabanas are pimped with premium amenities such as rooftop sundecks, air-conditioning, personal concierge service, and other VIP benefits. All cabanas – which can fit up to six – are fitted with a full bathroom with shower facilities, indoor and outdoor seating, a flat-screen TV, an iPad, a minibar, and a safe deposit box. Guests can also opt for one of their three new adult-only cabanas.
Staff will keep restlessness at bay with plenty of kid-friendly activities, including a brand-new kids club. The Loews Loves Kids program is the best in South Beach and aims to make the trip a breeze for the whole family. Toys, books, night lights, potty seats, baby bathtubs, outlet protectors, and age-appropriate DVDs will ease the load off parents’ shoulders.
The SoBe Kids Club also offers full- and half-day programs that are packed with high-energy activities, including arts and crafts, shell-finding, beach sports, water balloon madness, Wii competitions, and a very special SoBe scavenger hunt. Don’t worry, hard-to-please teens are also well taken care of with music download cards and access to a library of Xbox 360 and DVD players.
Whether you’re traveling as a couple, with little ones, or with friends, Loews Miami Beach Hotel is an all-encompassing resort with exactly the right features to appease to every market.
Tempted? Book a stay at Loews Miami Beach Hotel now.